Online B.S. in Marketing
VCU School of Business
Become the future of marketing. 100% online.
Learn how to market anything.
Launch your career with VCU’s online bachelor’s degree in marketing. With several concentrations to choose from, you’ll get a strong foundation, all with the freedom to tailor your degree to your career goals.
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The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.
The B.S. in Marketing program is ideal for degree completers and for those who hold an associate degree in business. The junior/senior years in the program of study are offered entirely online, and allow for the completion of 60* credit hours in general business and major coursework.
*The total minimum number of credit hours required to graduate with this degree is 120 credits. If a student comes into this bachelor’s degree program with an associate’s degree, the degree could be completed in as few as 60 credits. However, additional credits may be required if prerequisites have not been met.
Career outcomes
Based on “Market Research Analysts” from the Bureau of Labor Statistics.
Degree concentrations
The concentration in product and brand management gives students a focus on product and service development, as well as branding strategy. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.
The VCU Bulletin is the official source for academic course and program information.
The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.
The VCU Bulletin is the official source for academic course and program information.
The concentration in marketing communication and analytics gives students a focus on the importance of traditional media and social media marketing strategies in the marketplace. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.
The VCU Bulletin is the official source for academic course and program information.
Career Services
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