|
UNDERGRADUATE programs
BS in Marketing
By studying marketing the student will be
provided with a broad working knowledge of contemporary marketing
philosophy and practice. Students can choose from a variety of courses that
meet their interests and career aspirations. Graduates of this program will
find career opportunities in marketing management, advertising, sales,
marketing research, public relations and retailing among others.
Major Requirements (3 credits each)
MRBL 310 Information for Marketing
Decisions
MRBL
378 International Marketing
MRBL
476 Marketing Management
Select
Six Courses From the Following List (18 credits total)
MRBL
371 Integrated Marketing Communications
MRBL
372 Product Development and Management
MRBL
373 Buyer Behavior
MRBL
376 Dynamics of Retail Management
MRBL
474 Personal Selling and Sales Management
MRBL
475 Services Marketing
MRBL
478 Global Internet Marketing
MRBL
491 Topics in Marketing and Business Law (Marketing Topic)
MRBL
492 Independent Study in Marketing and Business Law (Marketing Topic)
MRBL
493 Internship in Marketing and Business Law (Marketing Position)
Minor in Marketing
A minor in marketing is available to
business and non-business majors. It recognizes the cross-functional nature
of today’s business environment and the growing importance of the
customer orientation in all organizations, public and private, for-profit
and not-for-profit, domestic and global. For non-business majors in
particular, the minor in marketing responds to the need for marketing
knowledge and skills in a wide variety of organizations and potential
career fields. It consists of 18 credit hours of 300- and 400-level
marketing courses as follows:
MRBL 308 Introduction to Marketing, MRBL
476 Marketing Management and 12 credits of approved electives with at least
three of these 12 credits at the 400-level. All prerequisites to courses
must be met. Additional information regarding the minor in marketing can be
obtained from the School
of Business, Office
of Undergraduate Studies, Room 3119 or from the
chair of the Department of Marketing and Business Law.
Post-Baccalaureate Certificate in
Marketing
This certificate is designed for students
who have earned a baccalaureate degree in a field other than marketing who
now desire an extensive, current knowledge of marketing. Successful
completion of the post-baccalaureate certificate in marketing recognizes
the cross-functional nature of today’s business environment and the
growing importance of the customer orientation in all organizations, public
and private, for-profit and not-for-profit, domestic and global. A complete
description of the program is given in the Graduate and Professional Programs Bulletin
(p.12).
GRADUATE programs
Technology-focused MBA with
concentration in Marketing
Instead of general course of study, three
electives in Marketing should be selected. More about the program and
requirements here...
Global Marketing Management
The
Masters of Science in Business with Global Marketing Management
concentration offers students the opportunity to concentrate their studies
in international marketing and contemporary issues in marketing management
while taking courses in other business disciplines that support the
program’s focus on global business management. Students select
foundation, core and/or elective courses in accounting, economics, finance,
information systems or management to complement marketing courses in the
program. Students interested in preparing for the increasingly global nature
of business will be well suited for this unique master of science degree
program. All degree candidates are strongly encouraged to participate in an
intensive study program in a foreign language and/or a foreign study
program. Read about the curriculum here...
|
