GDES 192 managing your machine
semester course (5 week); lab/recitation; 1 credit; prereq: successful completion of the art foundation program. A design foundation workshop that emphasizes microprocessor hardware operations, software procedures, and workflow methods necessary for contemporary Department of Graphic Design practice.
GDES 193 visual thinking
semester course (5 week); lab/recitation; 1 credit; prereq: successful completion of the art foundation program. A design foundation workshop that emphasizes the observing, documenting, and inventing 3-dimensional structure, form, space, and function through the use of hand drawing techniques.
GDES 194 image capturing and editing
semester course (5 week); lab/recitation; 1 credit; prereq: successful completion of the art foundation program. A design foundation workshop that emphasizes the capturing, editing and printing of digital images.
GDES 195 graphic representation
semester course (5 week); lab/recitation; 1 credit; prereq: successful completion of the art foundation program. A design foundation workshop that emphasizes the generating, translating and rendering of digital images.
GDES 196 type technology and application
semester course (5 week); lab/recitation; 1 credit; prereq: successful completion of the art foundation program. A design foundation workshop that emphasizes the management and applications of type and fonts.
GDES 197 output technology and production
semester course (5 week); lab/recitation; 1 credit; prereq: successful completion of the art foundation program. A design foundation workshop that emphasizes the use of tools, processes, and techniques for the process of print reproduction.
GDES 205 design methods and processes
semester course; 2 lecture/3 studio hours; 3 credits. An in-depth investigation of the theoretical aspects of the design process within the context of designing effective visual communications.
GDES 211 typography 1
semester course; 2 lecture/3 studio hours; 3 credits; req: Department of Graphic Design program; coreq: GDES212. An introduction to communication problem solving through the visual medium of language. The fundamentals of typography and typographic design are explored through experimental and practical projects.
GDES 212 design form and communication
semester course; 3 lecture/9 studio hours. 6 credits; req: Department of Graphic Design program. prereq: GDES210, GDES211. oral communication intensive. The relationship of form and communication in graphic design is explored through theoretical and applied projects. The impact of typography and imagery and their syntactic relations upon audience and content is stressed.
GDES 213 intermediate typography
semester course; 2 lecture/3 studio hours; 3 credits. An intermediate exploration of typography as an expressive and functional communication vehicle. Emphasis is placed on defining effective design criteria to meet the reader’s needs and the communicator’s intent, and the designer’s formal sensibilities.
GDES 214 imaging 1: design
semester course; 2 lecture/3 studio hours; 3 credits; for new/sophomore students in the Department of Graphic Design program; prereq: successful completion of foundation program. Studio course focusing on the use of digital imaging techniques for communication purposes. The processes and techniques for making and working with digital images are explored.
GDES 216 imaging 2: design
semester course; 2 lecture/3 studio hours; 3 credits; for sophomore students in the Department of Graphic Design program. Studio course focusing on the creation of visual images for communication purposes. The processes and mediums for making visual images and the limits of visual literacy are explored.
GDES 252 Twentieth Century Visual Communications I
semester course; 3 lecture hours. 3 credits; req: Communication Arts or Department of Graphic Design. An investigation of contemporary visual communications concepts, media, and images and their role in contemporary society.
GDES 300 creative strategies
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES211. A course in which alternative creative communication problem solving strategies are investigated.
GDES 308 web page design
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES208, or GDES209, or permission of instructor. A course developing the design of Internet sites. Emphasis is placed on the visual design, navigation development, communication, and authoring of websites.
GDES 310 Department of Graphic Design: publications
semester course; 4 lecture/6 studio hours; 6 credits; req: Department of Graphic Design program; prereq: GDES212. coreq: GDES312. An introduction to the design process and applied realization of print publications. It considers the form and communication of the printed page from the tradition of print to the organizational principles outside that tradition through lectures, demonstrations and problem solving.
GDES 311 Department of Graphic Design: interaction design
semester course; 4 lecture/6 studio hours; 6 credits; req: Department of Graphic Design program; prereq: GDES310. corequisite: GDES412. An examination of the conceptual and technical issues involved in the design and production of interactive documents. The course addresses the possibilities and limitations of computer generated images, sound, and digital video as they relate to visual communication problem solving.
GDES 312 typography 2
semester course; writing intensive; 2 lecture/3 studio hours; 3 credits; req: Department of Graphic Design program; prereq: GDES211; coreq: GDES310. An intermediate exploration of typo-graphy as an expressive and functional communicative vehicle. Emphasis is placed on defining effective design criteria to meet the reader’s needs, the communicator’s intent and the designer’s formal sensibilities.
GDES 330 the business of design GDES/fash/ides
semester course; 3 lecture hours; 3 credits. This general business course introduces basic global economics and general business concepts such as the free enterprise system, legal forms of business and financial con-siderations. It also surveys business and management practices such as planning, decision making, communication, global ethics, marketing, human resources, finance and entrepreneurial skills.
GDES 341 art direction 1
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES212. An introduction to the integrated activities of strategy, conceptual development, and design.
GDES 342 art direction 2
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES341. Concept, layout, and design of a corporate advertising campaign based on the evaluation of research, market analysis, and planning.
GDES 343 advertising concepts 1
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES212. A course focusing on creative thinking and the development of concepts and ideas in problems of art direction.
GDES 344 broadcast art direction
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES341. A course concentrating on both the concept and planning aspects of broadcast mediums.
GDES 351 origins of visual communications
semester course; 3 lecture hours; 3 credits. A history of visual communications and design from prehistoric times to the twentieth century.
GDES 354 theoretical and philosophical aspects of contemporary Department of Graphic Design
semester course; 3 lecture hours; 3 credits. A study of current theoretical and philosophical issues impacting the understanding of communication arts and design.
GDES 356 studio management
semester course; 3 lecture hours; 3 credits. A study of business and management factors that relate to creative design. Topics include marketing, structure and organization, financial factors, ethical and legal issues, and management of design, illustration, and photography studios.
GDES 370 20th century design GDES/fash/ides
semester course; writing intensive; 3 lecture hours; 3 credits; prereq: ARTF105 and 106. writing intensive. Study of the major theories and styles of communication arts, fashion, and interior environments of the 20th century. Contemporary analysis of cultural conditions and the manner in which designers respond to those conditions.
GDES 391 topics in design
semester course; variable credit; 1 – 3 credits per semester; may be repeated to a maximum of 9 credits. Flexible terms, topical lectures in design issues and visual communications.
GDES 392 research/individual study
semester course; 3 lecture/3 studio hours; 4 credits. The structuring, research, execution, and presentation of an independent project in visual communications under the guidance of a faculty advisor. The student will be encouraged to become a self-directed problem seeker and solver with the diligence to carry out self-stated goals. May be repeated for credit.
GDES 410 Department of Graphic Design: systems in design
semester course; 3 lecture/3 studio hours; 6 credits; prereq: GDES311 and 312. An advanced course in visual communications and computer graphics exploring multicomponent graphic design problems that convey complex information.
GDES 411 Department of Graphic Design: design studio
semester course; 4 lecture/6 studio hours; 6 credits; prereq: GDES410. A course in which project situations of professional visual communication offices are approached in an educational context. Problems are presented which are representative of current visual communication problems.
GDES 412 typographics 3
semester course; writing intensive; 2 lecture/3 studio hours; 3 credits; req: Department of Graphic Design program. prereq: GDES310 and 312. writing intensive. Advanced problems in typographic design with emphasis on the development of a personal creative approach to form and communications.
GDES 413 package design
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES310 and 312. Theoretical and studio investigation of three-dimensional structural principles as they relate to the areas of packaging, exhibitions and environmental design.
GDES 414 exhibition and environmental design
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES411 and 412. Study of the presentation of information in large-scale, three-dimensional formats. Exploration of exhibition and environmental design will include: developing imagery and typography, understanding the use of wayfinding and human factors, communication of programmed content.
GDES 416 motivational graphics
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES310 and 312. The development of strategies and programs to promote change in audience attitudes and behavior.
GDES 417 interdisciplinary team design
semester course; 2 lecture/3 studio hours; 4 credits; prereq: GDES310 and 312. Advanced projects in visual communications in which students are part of an interdisciplinary team involved in the solution of complex problems which require investigation of content outside the traditional design field.
GDES 418 design center: print media
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES310 and 312, and portfolio review by faculty. Course may be repeated for credit. A professional studio to give students practicum experience working with faculty on design projects for the university and nonprofit community organizations.
GDES 419 electronic imaging
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES311, 321, or 338. An advanced exploration into the use of the computer and other electronic peripheral devices in the creation of expressive imagery and functional communications.
GDES 422 design center: internet media
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES311 and 312, and portfolio review by faculty. A professional studio to give the student practical experience working under faculty guidance on internet media design projects for university clients and non-profit community organizations.
GDES 441 art direction 3
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES342. An advanced exploration of art direction based on positioning of the corporation that carries over several different channels of communication.
GDES 442 art direction 4
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES342. An advanced course in art direction including the development of integrated business advertising plans.
GDES 443 advertising concepts 2
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES343. An advanced course in art direction focusing on the successful integration of strategy and creativity.
GDES 444 advertising for non-profit organizations
semester course; 2 lecture/3 studio hours; 3 credits; prereq: GDES342. Advanced concept, layout, and design under the limitations of precise environmental or social agenda and limited budgets.
GDES 451 management aspects of art direction
semester course; 3 lecture hours; 3 credits; prereq: junior standing in the program. An in-depth analysis of agency management, operations, and the function of art direction.
GDES 491 studio topics in Department of Graphic Design
semester course; 2 lecture/3 studio hours; 3 credits; prereq: completion of junior-level study and permission of instructor. Topical studio focusing on research and experimentation in specialized visual communication media.
GDES 492 Department of Graphic Design internship
semester course; 1 – 3 credits. prereq: completion of Junior year, 3.0GPA in major. Permission of intern supervisor or chairman required. Supervised pragmatic work experiences. Training is provided under the direction and supervision of qualified professional practitioners.
BFA/MFA COURSES
GDES 537 integrated electronic information/communication systems
semester course; 3 lecture/3 studio hours; 4 credits; permission of instructor required. A course concentrating on the design, development, authoring, production, and publication of electronic information/communication programs. Emphasis is placed on the creative integration of expressive form, communicative function, and effective application of advanced visualization technology.
GDES 567 visual interface design
semester course; 3 lecture/3 studio hours; 4 credits; permission of instructor required. A course concentrating on the visual design and development of human-computer interface systems. Emphasis is placed on visual design processes and methods in the diverse arena of user interface design.
GDES 591 advanced studio topics in visual communications
semester course; 2 lecture/3 studio hours; 3 credits; may be repeated for a maximum of 6 credits; permission of instructor required. Topical studio focusing on research and experimentation in specialized visual com-munication media.
GDES 593 visual communications internship
semester course; 3 or 6 credits; may be repeated to a maximum of 6 credits; permission of chair required. Supervised study in cross-disciplinary visual communications research projects to integrate theory with practice. Training is provided under the direction and supervision of qualified professional practitioners and a faculty advisor.